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Sellier & Bellot vs Prvi Partizan: European Bulk Ammo Compared

One started making percussion caps for an Austrian emperor. The other was rebuilt after being bombed repeatedly in the Second World War. Both now keep a lot of old rifles shooting.

Updated October 28, 2026·7 min read
Short answer

Sellier & Bellot (Czech, founded 1825) and Prvi Partizan (Serbian, founded 1928) both sell new brass-cased ammo in common and obscure calibers. For 9mm and .45 ACP, buy whichever has the lower delivered cost per round. For milsurp rifles like 7.62x54R, 8mm Mauser and .303 British, check which maker offers your exact load and box count, then compare per round.

Two old factories and a lot of old rifles

In 1825, a man named Louis Sellier was making percussion caps in Prague at the request of Emperor Francis I of Austria. A partner named Jean Maria Nicolaus Bellot soon joined him, and the company that carries both their names has been making ammunition ever since.

About a century later, in the Balkans, the Ammunition Factory of Uzice opened in 1928 in what is now Serbia. It was badly damaged several times during the Second World War, rebuilt each time, nationalized, and renamed Prvi Partizan, "First Partisan." Today most American shooters just call it PPU.

These two European makers have something in common that matters to a bulk buyer more than their histories: they are often the ones still loading new, brass-cased ammunition for the rifles everyone else forgot. If you own a Mosin-Nagant, a Mauser or a Lee-Enfield, you will meet both names quickly.

The companies, briefly

Sellier & Bellot Prvi Partizan (PPU)
Founded August 5, 1825, Prague May 1, 1928, Uzice (as FOMU)
Today Based in Vlasim since 1936; listed as a Colt CZ Group subsidiary State-majority-owned joint-stock company in Uzice
Claim to fame Nearly 200 years of continuous production More than 160 rifle and handgun ammo types, per PPU
Notable for Wide hunting and military rifle range, plus pistol and shotgun Rare and obsolete military calibers, including 8mm Lebel since 2009

Ownership of Sellier & Bellot has shifted a few times. It was nationalized in 1945, became a joint-stock company in 1992, and was acquired by Brazil's CBC in the late 2000s. Sources disagree on the exact year, with CBC's entry saying 2007 and Sellier & Bellot's saying 2009. Wikipedia now lists it as part of Colt CZ Group.

PPU is majority-owned by the Serbian government and completed a new plant in 2013. A Wikipedia citation of trade-data firm Panjiva reports it was the third-largest foreign ammunition supplier to the US market in 2016, which gives a sense of how much of it lands here.

Where the bulk buyer actually meets them

Common calibers: 9mm and .45 ACP

In the big pistol calibers, both brands compete with American and other imported range lines on cost per round.

PPU also sells pistol ammo, but the PPU product in the bulk 9mm category's filter did not come through on the pages reviewed for this article, so we are not going to describe it.

The milsurp rifles: this is where they shine

The more unusual your rifle, the more likely these two are your best or only new-production options. Here is what Ammunition Depot listed when this was written:

Caliber Sellier & Bellot PPU
7.62x54R 180 gr FMJ (20 per box, 20 boxes per case listed); 180 gr SP; 174 gr BTHP Match 182 gr FMJ (20 rounds); Metric Rifle 150 gr SP BT (20 rounds)
8mm Mauser 8x57 JRS 196 gr SP Metric Rifle 198 gr FMJ (20 per box, 10 boxes per case); Match 200 gr FMJ BT; 196 gr SP
.303 British 150 gr SP Standard Rifle 174 gr FMJ BT (20 per box, 10 per case); 180 gr SP BT; 150 gr SP BT

A few things stand out for a bulk buyer:

Never assume two cartridges are interchangeable because the names look alike. Confirm the exact chambering marked on your rifle, and have an older military rifle checked by a qualified gunsmith before shooting it. Keep stored ammo locked up and away from children.

Browse the full current lineups in the 7.62x54R category, 8mm Mauser and .303 British.

Why boxer brass matters for these calibers

Older surplus ammunition for these rifles was often Berdan-primed and sometimes corrosive, which meant hard-to-reload brass and an urgent cleaning job after every range trip. That surplus has largely dried up, and new commercial loads are what is left.

Some of the rifle listings reviewed here do not state primer type or whether the priming is non-corrosive. If either matters to you, because you reload or because you want to know how to clean, check the box itself or the maker's spec sheet before buying a case. Do not assume.

How much should you stock of an oddball caliber?

This is the question that separates milsurp buying from 9mm buying. With 9mm, there are dozens of makers and a case bought today will be easy to replace next year. With 8mm Lebel or .303 British, the list of current makers is short, and production runs can come and go.

That argues for a slightly different strategy:

Our 1,000-round baseline piece covers how much is enough for common calibers. For rare ones, think in years of shooting, not round counts.

How to compare cost per round across odd package sizes

Milsurp calibers make the cost-per-round method more important, not less, because packages vary so much: 20-round boxes, 200-round cases, 400-round cases. A 400-round case can look expensive next to a single box until you do the division.

  1. Price the exact packages you would actually buy, delivered to your door, including shipping, fees and tax.
  2. Divide each delivered total by its round count.
  3. Compare per-round results, then ask whether you will really shoot the bigger package. A 400-round case of a caliber you shoot twice a year is a long-term storage commitment.

Prices for these loads move with exchange rates and import conditions, so we do not quote any. Check current price at the retailer.

A quick word on reputations

Both brands have loyal followings and both have critics. You will read forum posts about hard primers, stuck cases or tack-driving accuracy for each. Those are individual reports, not data, and we have not tested these loads ourselves. The honest advice is the same for both: buy one box, shoot it through your rifle, check that it feeds, fires and extracts cleanly, and then buy the case. Our guide to testing before the case covers how much to shoot first.

The verdict

For common pistol calibers, these are just two more good options on the cost-per-round leaderboard. For the old military rifles, they are often the leaderboard.

Pick PPU if you shoot 8mm Mauser or .303 British and want brass-cased FMJ practice ammo by the case, or if you need an oddball cartridge few others load. Pick Sellier & Bellot if you shoot a Mosin and want the larger 7.62x54R FMJ case, or if its 9mm or .45 ACP delivered cost per round beats the field. When both offer your exact load, test a box of each and buy the case your rifle runs best at the lower delivered cost.

Editorial note: This is an independent editorial overview built from manufacturer specifications, retailer listings and published sources. We have not performed hands-on testing of the products discussed, and nothing here is a performance guarantee. Verify specifications, compatibility and the law where you live.

Frequently asked questions

Is Prvi Partizan ammo any good?

PPU is a long-established Serbian maker that says it produces more than 160 types of rifle and handgun ammunition and supplies military and police customers. As with any brand, quality reputations come from users rather than published data, so test a box in your rifle before buying a case.

Who owns Sellier & Bellot?

Sellier & Bellot was founded in Prague in 1825 and moved to Vlasim in 1936. Brazil's CBC acquired it in the late 2000s, and Wikipedia now lists it as a subsidiary of Colt CZ Group.

Is PPU or Sellier & Bellot ammo corrosive?

The new-production brass-cased loads reviewed here do not say corrosive on their retailer listings, and the S&B .45 ACP listing states Boxer primers. Several rifle listings do not state the primer type, so check the box or the maker's spec sheet if it matters for your cleaning routine.

How many rounds come in a box of PPU 8mm Mauser?

The PPU Metric Rifle 8mm Mauser 198-grain FMJ listing at Ammunition Depot is 20 rounds per box and 10 boxes per case, which is 200 rounds per case.

Sources and further reading

Affiliate disclosure: Some links on this page are affiliate links to Ammunition Depot. We may earn a commission if you buy through them, at no extra cost to you. Our editorial choices are not influenced by commissions. Check current price, stock and specifications directly with the retailer.